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Graphic Designer — Charlotte, NC

Chey Sariñana

Working at the intersection of brand identity, campaign design, and motion. Clients include Netflix, Cécred, the Culinary Institute of America, and Julien Baker of boygenius.

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Brand Identity
Campaign Design
Digital Advertising
Motion Graphics
Merch & Apparel
Art Direction
Print & OOH
Email Design
Brand Identity
Campaign Design
Digital Advertising
Motion Graphics
Merch & Apparel
Art Direction
Print & OOH
Email Design
Selected Work

The Work.

Netflix × Stranger Things
01 — 2025
Stranger Things
Campaign · Digital
Cécred
02 — 2026
Density & Length
Digital Advertising
CIA × Netflix
03 — 2025
Next Gen Chef
Campaign · Digital
ROAM
04 — 2026
Vogue Best Luxury
Digital Advertising
Spence
05 — 2025
Style Plays in Sync
Campaign · Digital
Caitlyn Minimalist
06 — 2026
BOGO Campaign
Digital Advertising
Julien Baker / boygenius
07 — 2021
Faith Healer Merch
Merch · Apparel
Fit for an Autopsy
08 — 2022
Far From Heaven
Merch · Apparel
Fran Berger
09 — 2026
Ibis Wine Glass
Digital Advertising
NOX
10 — 2026
NOX USA Launch
Campaign · Digital
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Stranger Things Campaign
Netflix × Otherland
2025

Stranger Things Campaign

Campaign DesignDigital AdvertisingLicensed IPSocial

Otherland partnered with Netflix to launch a limited-edition Stranger Things candle collection — and the campaign needed to feel like it belonged in the Upside Down. Five unique email and digital ad executions, each inhabiting a different chapter of Hawkins: a Hellfire Club lair lit by dragon's breath, a neon-grid nostalgia trip with Max's Mix, a portal-opening launch moment that read like breaking news. Every visual cue — texture, type, color, atmosphere — pulled directly from the show's own design language.

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Density & Length Campaign
Cécred
2026

Density & Length Campaign

Digital AdvertisingPaid SocialBeauty

Cécred — the haircare brand founded by Beyoncé — operates where clinical precision meets aspirational beauty. This paid social and digital advertising campaign spanned multiple product launches: the Density & Length Duo, the Moisture Sealing Lotion, and the Nourishing Hair Oil. The visual system toggles between modes — a clean, clinical light-field for product clarity and a high-contrast dark mode for authority. Every frame engineered to stop a scroll.

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Next Gen Chef
Culinary Institute of America × Netflix
2025

Next Gen Chef

Campaign DesignDigital AdvertisingBrand Collaboration

The Culinary Institute of America partnered with Netflix to promote Next Gen Chef — a high-stakes cooking competition placing emerging culinary talent on the world's biggest streaming stage. The campaign needed to honor both institutions: the CIA's century-long prestige and Netflix's bold visual language. Two visual modes — a deep-green brand world anchored in the CIA's identity, and a dramatic dark-field cut leading with the Netflix mark. Copy bridging both: "Home of Netflix's Next Gen Chef. Next Gen Skills. Legendary Campus."

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Press & Campaign Advertising
ROAM
2026

Press & Campaign Advertising

Digital AdvertisingPaid SocialLuxury

ROAM makes premium customizable luggage — and when Vogue and GQ name you among the best in the world, you make sure everyone knows. This series of press-quote digital ads takes those accolades and gives them the visual weight they deserve: dramatic dark-field photography, razor-sharp typography, and masthead logos that read as endorsements from the most trusted voices in luxury lifestyle media.

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Campaign & Digital Advertising
Spence
2025

Campaign & Digital Advertising

Campaign DesignDigital AdvertisingPaid SocialApparel

Spence is a performance apparel brand built at the intersection of sport and style. This campaign suite spans editorial duo shots to clean product-first ads — a system flexible enough to live on Pinterest, paid social, and email. The "When Style Plays in Sync" hero led with coordinated looks against a high-contrast moody backdrop. Supporting ads focused on individual product moments: the DoubleSwan Polo, the Court Stretch Skirt, the logo mark.

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Campaign Advertising
Caitlyn Minimalist
2026

Campaign Advertising

Digital AdvertisingPaid SocialJewelry

Caitlyn Minimalist makes jewelry for people who believe in wearing meaning every day. The campaign system for their BOGO and seasonal promotions needed to feel elevated — not promotional. Stone, shadow, and gold: product photography that could hang in a gallery, copy that earns the close. Rings stacked on river rock. Braided gold beside a ceramic bowl. The Caitlyn Minimalist world is one of quiet luxury — the ads had to live there too.

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Faith Healer Merch
Julien Baker / boygenius
2021

Faith Healer Merch

Merch DesignApparelMusicArt Direction

Julien Baker — critically acclaimed singer-songwriter and member of boygenius — commissioned merch for the Faith Healer era. The brief: something that felt earned, not decorative. Something that could live on a long sleeve and still carry the emotional weight of the record. The design draws from sacred imagery, industrial typography, and collaged texture — gothic lettering meets distressed print, saint iconography meets noise. Worn by real fans. Built to outlast a tour cycle.

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Far From Heaven Merch
Fit for an Autopsy
2022

Far From Heaven Merch

Merch DesignApparelMusicArt Direction

Fit for an Autopsy are one of the most technically accomplished bands in modern heavy music. Their Far From Heaven era called for merch that matched their intensity: marble-textured fabric, heavy industrial type, collaged apocalyptic imagery. The front-back tee system tells a story across both panels — minimal and threatening on the front, fully dense on the back. The yellow variant brings a different kind of heat: fire, smoke, ruin — screened on acid-washed gold.

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Ibis Red Wine Glass
Fran Berger
2026

Ibis Red Wine Glass

Digital AdvertisingLuxuryProduct

Fran Berger makes glassware that belongs to another era — hand-crafted crystal with the soul of a collector's object. The Ibis Red Wine Glass campaign leans into that mythology: a crane materializes inside the bowl, half ghost, half hallucination, lit from within. The ads don't explain the glass. They make you feel it.

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NOX USA Launch
NOX
2026

NOX USA Launch

Campaign DesignDigital AdvertisingPaid SocialSport

NOX — the professional padel equipment brand — launched their US presence with a campaign built around precision, power, and performance. The visual system draws from the brand's carbon-fiber aesthetic: dark, industrial, technical. Two campaign executions — the launch announcement and the product precision feature — each carrying the same relentless tone. Built for athletes who demand the best.

Chey Sariñana
Graphic Designer

I'm a graphic designer based in Charlotte, NC, working at the intersection of brand identity, campaign design, digital advertising, and motion. My work spans luxury ecommerce, entertainment, music, and editorial. I believe that good design should feel inevitable: like it couldn't have been done any other way. Whether that's a campaign email for Netflix, a merch drop for Julien Baker, or a billboard in Times Square, every touchpoint gets the same obsessive attention to detail from me. When I'm not designing, you can probably find me at a show in the pit or somewhere outdoors with my dog, Maggie.

Brand Identity
Logos, systems, guidelines, and the complete visual language of a brand.
Campaign Design
Multi-touchpoint campaigns built for conversion and brand awareness.
Digital Advertising
Social & display ads that are designed to stop the scroll & perform.
Merch & Apparel
Print-ready apparel design for artists, labels, and brands.
Motion & Video
Kinetic type, brand animations, social video, title sequences.
Email Design
Revenue-driving email campaigns designed start to finish, from hero layout to CTA hierarchy.
NetflixCécredROAMCulinary Institute of AmericaJulien BakerFit for an AutopsyNorthlaneAttilaSpenceOtherlandViskiCaitlyn MinimalistNOXFran BergerWombiFloofInnerworkLifeplus
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