Otherland partnered with Netflix to launch a limited-edition Stranger Things candle collection — and the campaign needed to feel like it belonged in the Upside Down. Five unique email and digital ad executions, each inhabiting a different chapter of Hawkins: a Hellfire Club lair lit by dragon's breath, a neon-grid nostalgia trip with Max's Mix, a portal-opening launch moment that read like breaking news. Every visual cue — texture, type, color, atmosphere — pulled directly from the show's own design language.
Cécred — the haircare brand founded by Beyoncé — operates where clinical precision meets aspirational beauty. This paid social and digital advertising campaign spanned multiple product launches: the Density & Length Duo, the Moisture Sealing Lotion, and the Nourishing Hair Oil. The visual system toggles between modes — a clean, clinical light-field for product clarity and a high-contrast dark mode for authority. Every frame engineered to stop a scroll.
The Culinary Institute of America partnered with Netflix to promote Next Gen Chef — a high-stakes cooking competition placing emerging culinary talent on the world's biggest streaming stage. The campaign needed to honor both institutions: the CIA's century-long prestige and Netflix's bold visual language. Two visual modes — a deep-green brand world anchored in the CIA's identity, and a dramatic dark-field cut leading with the Netflix mark. Copy bridging both: "Home of Netflix's Next Gen Chef. Next Gen Skills. Legendary Campus."
ROAM makes premium customizable luggage — and when Vogue and GQ name you among the best in the world, you make sure everyone knows. This series of press-quote digital ads takes those accolades and gives them the visual weight they deserve: dramatic dark-field photography, razor-sharp typography, and masthead logos that read as endorsements from the most trusted voices in luxury lifestyle media.
Spence is a performance apparel brand built at the intersection of sport and style. This campaign suite spans editorial duo shots to clean product-first ads — a system flexible enough to live on Pinterest, paid social, and email. The "When Style Plays in Sync" hero led with coordinated looks against a high-contrast moody backdrop. Supporting ads focused on individual product moments: the DoubleSwan Polo, the Court Stretch Skirt, the logo mark.
Caitlyn Minimalist makes jewelry for people who believe in wearing meaning every day. The campaign system for their BOGO and seasonal promotions needed to feel elevated — not promotional. Stone, shadow, and gold: product photography that could hang in a gallery, copy that earns the close. Rings stacked on river rock. Braided gold beside a ceramic bowl. The Caitlyn Minimalist world is one of quiet luxury — the ads had to live there too.
Julien Baker — critically acclaimed singer-songwriter and member of boygenius — commissioned merch for the Faith Healer era. The brief: something that felt earned, not decorative. Something that could live on a long sleeve and still carry the emotional weight of the record. The design draws from sacred imagery, industrial typography, and collaged texture — gothic lettering meets distressed print, saint iconography meets noise. Worn by real fans. Built to outlast a tour cycle.
Fit for an Autopsy are one of the most technically accomplished bands in modern heavy music. Their Far From Heaven era called for merch that matched their intensity: marble-textured fabric, heavy industrial type, collaged apocalyptic imagery. The front-back tee system tells a story across both panels — minimal and threatening on the front, fully dense on the back. The yellow variant brings a different kind of heat: fire, smoke, ruin — screened on acid-washed gold.
Fran Berger makes glassware that belongs to another era — hand-crafted crystal with the soul of a collector's object. The Ibis Red Wine Glass campaign leans into that mythology: a crane materializes inside the bowl, half ghost, half hallucination, lit from within. The ads don't explain the glass. They make you feel it.
NOX — the professional padel equipment brand — launched their US presence with a campaign built around precision, power, and performance. The visual system draws from the brand's carbon-fiber aesthetic: dark, industrial, technical. Two campaign executions — the launch announcement and the product precision feature — each carrying the same relentless tone. Built for athletes who demand the best.
I'm a graphic designer based in Charlotte, NC, working at the intersection of brand identity, campaign design, digital advertising, and motion. My work spans luxury ecommerce, entertainment, music, and editorial. I believe that good design should feel inevitable: like it couldn't have been done any other way. Whether that's a campaign email for Netflix, a merch drop for Julien Baker, or a billboard in Times Square, every touchpoint gets the same obsessive attention to detail from me. When I'm not designing, you can probably find me at a show in the pit or somewhere outdoors with my dog, Maggie.
My inbox is open.